About Us
About Us
/ˈtuː smɑːt gɜːlz/
origin: South Africa, 2024.
definition: A hospitality experience studio specialising in digital journeys, brand clarity and systems-led growth.
synonyms: clarity partners, guest journey specialists, digital hospitality studio.
usage: “We improved our direct bookings by partnering with 2 Smart Girls.”
“We improved our direct bookings by partnering with 2 Smart Girls.”
2 Smart Girls
/noun/
- A digital experience and smart-tech studio shaping the future of African hospitality.
- A team that blends brand strategy, UX design and intelligent systems to create seamless guest experiences.
- The partner you call when you want your bookings, data and digital presence to make sense.
/verb/ — to smart-girl (industry slang)
- A digital experience and smart-tech studio shaping the future of African hospitality.
- A team that blends brand strategy, UX design and intelligent systems to create seamless guest experiences.
- The partner you call when you want your bookings, data and digital presence to make sense.
/verb/ — to smart-girl (industry slang)
- Describing solutions that are strategically-led, tech-enabled and guest-focused.
- A blend of clarity, creativity and digital intelligence.
Example: “This dashboard is looking very smart-girl.
About Us
/ˈtuː smɑːt gɜːlz/
origin: South Africa, 2024.
definition: A hospitality experience studio specialising in digital journeys, brand clarity and systems-led growth.
synonyms: clarity partners, guest journey specialists, digital hospitality studio.
usage: “We improved our direct bookings by partnering with 2 Smart Girls.”
“We improved our direct bookings by partnering with 2 Smart Girls.”
2 Smart Girls
/noun/
- A digital experience and smart-tech studio shaping the future of African hospitality.
- A team that blends brand strategy, UX design and intelligent systems to create seamless guest experiences.
- The partner you call when you want your bookings, data and digital presence to make sense.
/verb/ — to smart-girl (industry slang)
- A digital experience and smart-tech studio shaping the future of African hospitality.
- A team that blends brand strategy, UX design and intelligent systems to create seamless guest experiences.
- The partner you call when you want your bookings, data and digital presence to make sense.
/adjective/ — to smart-girl (industry slang)
- Describing solutions that are strategically-led, tech-enabled and guest-focused.
- A blend of clarity, creativity and digital intelligence.
Example: “This dashboard is looking very smart-girl.
Why Smart Girls
Where brand strategy meets the art and economics of hospitality.
2 Smart Girls partners with hotels, restuarants, and travel brands to help them grow through story-led marketing and system alignment.
We believe independence is the new luxury.
Every story you tell — every guest you win directly — builds resilience against the over-reliance on third-party platforms.
Our role is to help you translate what guests already feel into owned, measurable brand equity — so your growth is not at the mercy of algorithms or commissions.
Meet The Founders
The two minds behind the magic
They’ve created a hub for blending narrative craft with commercial clarity — where brand strategy meets digital experience, and technology supports real hospitality growth.
Kone Maswanganyi
Brand Strategist & Writer
A creative strategist with a deep love for hospitality and storytelling.
Ramokone leads the brand direction and guest experience strategy at 2 Smart Girls, turning complex challenges into clear, confidence-building digital journeys.
Her work blends behavioural insight, brand clarity and UX thinking — always with the goal of helping guests feel understood, excited and ready to book.
Thulisile Muthle
Systems Builder & Digital Support Specialist
Thuli is the mind behind the systems that help hospitality brands run smoothly.
She specialises in CRM setup, automation, integrations and creating guest-friendly digital workflows that reduce stress for teams and make every touchpoint feel seamless with UI expertise..
Her work ensures that bookings, emails, data and processes all flow together easily — supporting your growth behind the scenes.
Kone Maswanganyi
Brand Strategist & Writer
A creative strategist with a deep love for hospitality and storytelling.
Ramokone leads the brand direction and guest experience strategy at 2 Smart Girls, turning complex challenges into clear, confidence-building digital journeys.
Her work blends behavioural insight, brand clarity and UX thinking — always with the goal of helping guests feel understood, excited and ready to book.
Thulisile Muthle
Systems Builder & Digital Support Specialist
Thuli is the mind behind the systems that help hospitality brands run smoothly.
She specialises in CRM setup, automation, integrations and creating guest-friendly digital workflows that reduce stress for teams and make every touchpoint feel seamless with UI expertise..
Her work ensures that bookings, emails, data and processes all flow together easily — supporting your growth behind the scenes.
Industries
Your Partners in Growth
Behind 2 Smart Girls is a curated team of thinkers, designers and technologists who understand the pulse of hospitality.
From UX designers and developers to systems specialists and analysts, we bring together the right mix of talent to help hospitality brands perform beautifully online and operationally behind the scenes.
We’re building a studio that grows with your needs — expanding into the strongest experience, digital and systems team in African hospitality.
Brand & Experience Strategy
Where your identity becomes direction.
We define who you are, what you stand for, and how guests should experience your brand. Through insight, storytelling and behaviour-led strategy, we help hospitality brands sharpen their message, clarify their purpose and build experiences that feel intuitive and unforgettable.
Digital Experience & UX Design
Where your website becomes your strongest salesperson.
We redesign digital journeys so that guests navigate, explore and book with ease. From UX audits to booking-flow improvements and mobile-first wireframes, we turn your digital presence into a seamless, conversion-driven experience.
Systems & Automation
Where your backend finally works for you.
We connect and optimise the systems that power your guest journey — CRM, booking platforms, communication tools and property systems. Every automation, integration and workflow is designed to reduce friction, save time and strengthen loyalty.
Insights & Continuous Improvement
Where data becomes growth.
We track guest behaviour, measure performance and refine experiences over time. Through dashboards, reporting and quarterly strategy sessions, we ensure your digital ecosystem evolves as your business grows.
Industries
Your Partners in Growth
Behind 2 Smart Girls is a curated team of thinkers, designers and technologists who understand the pulse of hospitality.
From UX designers and developers to systems specialists and analysts, we bring together the right mix of talent to help hospitality brands perform beautifully online and operationally behind the scenes.
We’re building a studio that grows with your needs — expanding into the strongest experience, digital and systems team in African hospitality.
Brand & Experience Strategy
Where your identity becomes direction.
We define who you are, what you stand for, and how guests should experience your brand. Through insight, storytelling and behaviour-led strategy, we help hospitality brands sharpen their message, clarify their purpose and build experiences that feel intuitive and unforgettable.
Digital Experience & UX Design
Where your website becomes your strongest salesperson.
We redesign digital journeys so that guests navigate, explore and book with ease. From UX audits to booking-flow improvements and mobile-first wireframes, we turn your digital presence into a seamless, conversion-driven experience.
Systems & Automation
Where your backend finally works for you.
We connect and optimise the systems that power your guest journey — CRM, booking platforms, communication tools and property systems. Every automation, integration and workflow is designed to reduce friction, save time and strengthen loyalty.
Insights & Continuous Improvement
Where data becomes growth.
We track guest behaviour, measure performance and refine experiences over time. Through dashboards, reporting and quarterly strategy sessions, we ensure your digital ecosystem evolves as your business grows.
BRANDS WE’VE WORKED WITH
Trusted by Hospitality & Travel Brands Across Africa
From boutique hotels and destination brands to global hospitality groups — our clients share one goal: smarter, sustainable growth.
Get a better life
Where brand strategy meets the art and economics of hospitality.
Luck is up to you to decide for yourself. If procrastination is the path you choose.