Our services.
Where your identity becomes an experience.
We design, refine and automate the guest journey from discovery to departure.
A strong hospitality brand isn’t just a logo — it’s how your guests feel before, during and after interacting with you. We help you articulate your purpose, positioning and personality, and translate it into guest-facing messaging that creates trust at first glance.
Where your identity becomes an experience.
We design, refine and automate the guest journey from discovery to departure.
A strong hospitality brand isn’t just a logo — it’s how your guests feel before, during and after interacting with you. We help you articulate your purpose, positioning and personality, and translate it into guest-facing messaging that creates trust at first glance.
What we do
Smart strategy and systems that put your guests — and your growth — back in your hands.
We bring strategy, storytelling, and systems together to help hospitality brands grow with clarity and confidence.
Every solution we offer is designed to reduce reliance on third-party platforms, strengthen guest relationships, and give you full ownership of your data. Because the more you hand over to OTAs, the less control you have over your own revenue story.
With 2 Smart Girls, you get visibility and independence — so your brand, not a booking engine, holds the guest relationship.
Strategy that Converts
Reclaim your brand power with clear positioning and strategies that drive direct bookings — not commissions.
Stories that Connect
Tell stories that capture hearts and keep guests coming back, without needing an OTA middleman.
Systems that Empower
Integrate CRM, automation, and analytics tools that help you own your data and streamline every guest touchpoint.
Support that Scales
Get ongoing support to grow sustainably — with real-time insight, team training, and seamless system upkeep.
Brand & Story Strategy
A strong hospitality brand isn’t just a logo — it’s how your guests feel before, during and after interacting with you. We help you articulate your purpose, positioning and personality, and translate it into guest-facing messaging that creates trust at first glance.
Tools & methods: Heuristic analysis, behavioural interviews, brand story framework.
What we do:
- Brand Positioning
Clear market placement & guest value proposition - Messaging & Story Architecture
Your brand story, simplified and systemised - Guest Personas & Behaviour Mapping
Understanding your ideal guests and their decision drivers - Experience Principles
The rules that guide your digital and on-site experience - Brand Experience Guidelines
Words, tone, emotion & journey expectations
- Brand Positioning
Investment: R45 993,50
Digital Experience & UX/UI
We evaluate how guests interact with your digital touchpoints and redesign the journey so it’s clear, intuitive and built for bookings. Every change is based on real user behaviour and hospitality-specific psychology.
Tools & methods: Figma, Hotjar (heatmaps), Google Analytics, UX heuristics, user flows.
What we do:
- UX Audit (User Experience Review)
We identify friction points and lost bookings - Booking-Flow Redesign
Streamlined steps that increase direct conversions - UI Recommendations (User Interface)
Layouts, visuals and interactions that feel easier for guests - Information Architecture
Structuring your website for clarity & search visibility - Wireframes & Prototypes
Visual previews of what your improved journey will look like - Mobile-First Experience Design
Optimising for travellers who browse on the go
Investment: R45 993,50
Systems & Automation
Your behind-the-scenes systems should support your guest journey — not slow it down. We connect, configure and automate your CRM, booking tools and communication so everything runs smoothly and consistently.
Tools & methods: Zoho CRM, Zoho Marketing Automation, Zoho Flow, Google Analytics, API integrations.
What we do:
- CRM Setup & Guest-Journey Automation
Automate welcome emails, reminders and follow-ups - Booking & PMS Integrations
Connect your website, booking engine & property systems - Guest Data Dashboards
Insights on behaviour, performance and opportunities - Automated Review & Loyalty Flows
Encourage return visits with personalised communication - Digital Process Optimisation
Reduce manual tasks, admin and guest confusion
Investment: R45 993,50
Guest Visibility Strategy
Instead of chasing trends, we help you appear in the right search results, directories and digital spaces where your ideal guests actually look when planning travel.
Tools & methods: Google Search Console, Keyword Planner, UX-led SEO frameworks.
What we do:
- SEO Structure & Search Strategy (not content creation)
- Local Search Optimisation
- Guest Intent Keyword Mapping
- Online Presence & Platform Recommendations
- Reputation & Review Strategy
Investment: R45 993,50
Service Fees
Affordable pricing for everyone.
We appreciate your understanding and cooperation in maintaining the effectiveness and accessibility of our counseling services.
Brand Story Architecture
Rooted in Heritage. Driven by Innovation.
From heritage lodges tucked in the bush to contemporary hotels in the city — we help South Africa’s hospitality brands blend legacy with modern growth.
Our work honours the stories that built your brand while introducing the systems and digital strategies that secure its future.
Because preserving heritage doesn’t mean staying still — it means evolving with intention, owning your guest relationships, and shaping the next chapter of African hospitality.
Let’s Talk Growth
Take your guests back — and your profits with them.
Ready to reclaim your guests, your data, and your revenue?
We help hotels, resorts, and luxury brands across South Africa build direct bookings, streamline systems, and grow smarter every season.